We read Etsy's own documentation and filings so you don't have to, quote them verbatim with sources, and say plainly where even Etsy contradicts itself. No signup, no email wall, nothing to buy to read any of this.
How Etsy search actually works — query matching versus ranking — quoted from Etsy's own handbook, plus the September 2025 title-length change most SEO guides still get wrong.
Read the guide →The near-duplicate trap that quietly turns 13 tag slots into about four, and how to fill all 13 with searches you can actually win — quoted from Etsy's own tag rules.
Read the guide →Yes — and the story is stranger than it looks: Etsy dropped descriptions from its query-matching sentence in August 2024, then quietly restored them in August 2025. The three-way before-and-after from Etsy's own handbook, plus three description myths no Etsy document supports.
Read the guide →Most “Etsy algorithm 2026” posts describe 2024 rules. What Etsy itself said changed this year — quoted from both 2026 shareholder letters — and the popular claims with no source at all.
Read the guide →A step-by-step diagnostic: date the damage, tell whether a title was actually rewritten, and why putting the old ones back is the most expensive mistake available.
Read the guide →How to tell a conversion problem from a visibility problem — with the four passages from Etsy's Q2 2026 shareholder letter that explain what changed, quoted verbatim with sourcing.
Read the guide →What a real sample of listings actually looks like against the four things Etsy search weighs — titles, tags, descriptions, photos — and where most shops leave points on the table.
Read the guide →These are the free version. If you'd rather have it done for you — every title, all 13 tags and the description rewritten for every active listing, copy-paste ready — that's what PolishMyShop does, one-time from $6.99. The tiers are here.